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Global Marketing Strategies

U.S. Election and Your Portfolio Edition [Video]

I’ve fielded a dozen emails from clients and readers about the U.S. election and how it might impact their portfolios.

The short answer: Who knows?

A longer answer: The stock market probably doesn’t care as much about the election as you think it does.

Besides, there has been an election every four years for the last 250 years. What do people think is going to happen?

There will always be something going on in the world that causes anxiety for investors. What we need is to come up with an investing strategy that we can stick with through good and bad times, knowing that it will meet our long-term objectives.

Once you’ve decided on that investing approach, the first rule to know is:

“Your investing approach shouldn’t change based on current market conditions.”

It’s one thing to be nervous about high market valuations, inflation, or changing governments. We can use evidence-based thinking to calm our fears knowing that staying invested …

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