With Donald Trump’s threat of tariffs on all Canadian goods hanging over it, the Ford government is spending tens of millions of dollars on a new advertising campaign in the United States to promote Ontario’s role as a key trading partner.
A new commercial targeting Americans is set to launch Monday across the U.S., with plans to reach more than 100 million viewers through staples like Monday Night Football, Fox News and CNN.
“In the States, the 100 million viewers who are going to see this commercial and even more on Monday Night Football, you are really going to understand that it’s Ontario, it’s Canada (who) is a really valued trading partner,” Minister of Economic Development, Job Creation and Trade Vic Fedeli said in an interview on Focus Ontario.
“It’s really important just to remind them subtly: we’re a trusted partner to your north, we’ve always been there for you and we’ll be there for you tomorrow.”
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