A new survey analyzed how much Trump and Harris merchandise was bought on Amazon this election season — and the difference is stark.
Omnisend, a marketing automation platform, recently published its findings in a report called “Multimillion-dollar election merch industry: What will happen to it after elections?”. The research was conducted by Cint, a technology research firm, in August 2024.
Researchers organized a survey with 1,000 participants across America with a margin of error of +/-3%, and analyzed merchandise sales trends from April to September 2024 using Jungle Scout software.
The report found that pro-Trump merchandise generated more than five times more cash than pro-Harris merchandise. Amazon sellers made $140 million selling Trump merchandise from April to September, while Harris merchandise sellers made $26 million.
The study noted that $41.6 million was spent on Trump merchandise in July, the same month that …