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Influencer Marketing

Trump courts conservative male influencers to reach younger men [Video]

At first glance, there’s little that a 78-year-old former president and a 23-year-old internet personality might have in common.Related video above: Fresh controversy brews over Trump’s Arlington National Cemetery visitDonald Trump admitted in a recent appearance on Adin Ross’ show that he only “more or less” understood livestreaming, the publishing of live video on social media. But he told Ross he appreciated that the show was part of “the new wave” of information — and he credited his youngest son, 18-year-old Barron, for helping educate him.”My son’s told me about you, and they told me about how big, he said, ‘Dad, he’s really big,'” Trump said during their two-hour conversation.Trump’s campaign has fully embraced the bravado-filled, macho, often contrarian online spaces popular with a subset of younger men on livestreaming platforms like Twitch and Kick, as well as on YouTube, TikTok and Instagram. The former president has appeared with the …

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