Former President Donald Trump’s campaign launched its first Snapchat digital advertisement of the 2024 election cycle this week, marking a late entry onto the Gen Z and millennial focused platform with just days remaining until the 2024 election.
The social media move comes after Vice President Kamala Harris‘ campaign has maintained a significant presence on the platform since March. Before withdrawing from the race in July, President Joe Biden had invested almost $1.5 million in Snapchat advertising.
Snap reports having more than 100 million users in the United States, with approximately 80 percent being of voting age, representing a significant potential voter base for both Republican and Democratic campaigns.
One of the new ads feature Trump with an onscreen graphic asking, “Who needs to vote?” followed by him pointing at the viewer with a thumbs-up gesture. The ad comes from a viral moment when Trump and running mate JD Vancevisited a memorial in New York City …