TUCSON, Ariz. — Vice President Kamala Harris’ West Coast swing, aimed at ginning up support among Latino voters, is a sign of the larger emphasis Harris and former President Donald Trump have placed on pursuing the nation’s second largest racial or ethnic group. But they’re chasing those votes in very different ways.
Trump, whose campaign is barely advertising in Hispanic media, according to AdImpact, is wrapping his appeal to Latino voters in a broader message of prosperity and nostalgia for the pre-pandemic economy under his presidency, while also leaning on high-profile endorsers. Harris’ campaign is pouring more money and effort into advertising, targeted messaging and on-the-ground organizing.
Polling has found that most Latinos prefer Harris over Trump, an advantage Harris’ campaign and voters alike have linked in part to her own upbringing as a daughter of immigrants.
“Harris definitely understands Latino voters a lot more just because she is a …