Truly and NHL join hands to celebrate hockey fans with a new brand platform in Canada Marketing Communication News [Video]

In October, 2023, Truly Hard Seltzer and the NHL® announced a multiyear Canadian partnership, naming Truly Hard Seltzer an Official Hard Seltzer of the NHL in Canada. To introduce the partnership between Truly Hard Seltzer and the National Hockey League, agency partner Momentum Worldwide, Canada developed the platform – ‘For The True’. In a country where we live for hockey, we think we know what a ‘true fan’ looks like, but it’s more than just the jerseys you own or the tickets you buy. It’s a feeling, a way of life and should be celebrated, no matter your flavour of fandom.

With support from the NHL, For The True will also make its way into multiple channels within Truly’s paid media coverage, including Digitally Enhanced Dasherboards – the League’s advanced approach to dynamic dasherboard advertising, digital and OOH. Truly’s new platform is For the True hockey fans whose passion come in as many flavours as Truly …