This week, Navistar, Inc. announced plans to rebrand with a name change and new logo, starting next month.
Effective October 1, 2024, Lisle, Illinois-based Navistar will change its name to International Motors, LLC, the company announced on Wednesday. The name change will be accompanied by an updated logo.
“This rebranding is driven by a shift in strategy to transform the business into a solutions provider, and the role the International brand can play in a streamlined customer and user experience,” the company explained.
The rebrand signals a shift in focus towards engineering and producing truck and bus products while also investing in solutions to simplify the customer experience, the company said.
“The return to International is an acknowledgement of our rich heritage as much as it is an investment in our promising future,” said Mathias Carlbaum, president and CEO. “The simplified brand structure, distinct visual identity, and clear strategy to more effectively engage …