Following the release of his critically acclaimed third album, Something to Give Each Other (2023), and co-headlining one of the year’s most talked about cultural events, the Sweat tour, Troye Sivan is now branching out into the world of corporate leadership with an exciting new executive role: Chief Vibes Officer at Smirnoff.
The position was announced today with a tongue-in-cheek video showing the Australian singer-songwriter taking part in a press conference: when a sceptical journalist asks, “Is that a real thing…?” he replies, “Yeah, they gave me a business card.” Case closed! The mission, as he explains it, is to see everyone “go off”.
But what does that actually mean? Is he encouraging us to speak our minds with righteous diatribes and withering put-downs? Not quite. “When I think about going off, I think about my friends,” explains Sivan, speaking over the phone from Perth, Australia. “A really perfect night for me involves perfect music and perfect moments with the perfect group of people.”
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