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Brand managers and CMOs agree: becoming part of pop culture is a significant achievement. For Trojan, this milestone has been well embraced. Trojan has made memorable guest appearances in songs by artists such as Young Jeezy, Kid Rock, and Lil Baby. Its influence has transcended beyond being a product, evolving into a symbol of boldness, power, and confidence. With Snoop Dogg now paying homage to Trojan branding on his newest album cover, the team saw an exciting opportunity to engage and amplify the brand’s presence with the latest campaign.
In collaboration with Trojan Canada’s AOR, including Veritas Communications, and alongside Snoop Dogg’s latest album released on December 13th, a new campaign was launched.
Leading up to the launch, social content …