Tregs Independent Brewing announces collaboration with Sloop Brewing Company [Video]

The Dauphin County and New York companies announced the release of the Sloop John T as part of Tröegs’s Collaboration Beer Series this year.

DAUPHIN COUNTY, Pa. — Tröegs Independent Brewing has announced a new product that will excite both Pennsylvanians and New Yorkers.

As part of its Collaboration Beer Series, the Hershey-based brewery is collaborating with New York’s Sloop Brewing Company to release Sloop John T, an 8% ABV Double IPA.

The new beer was inspired by Tröegs’s Perpetual IPA, which, according to Circana data, is the best-selling craft beer in Pa. The Sloop side of the product was inspired by the company’s Juice Bomb Hazy IPA, its flagship beer and one of the most popular IPAs in all of New York.

John Trogner, Tröegs co-founding brother and brewmaster, says he always enjoys working with other breweries.

“Collaborating with other breweries is a great way to branch out and …

Tags Alliances, Business Collaboration, Effective Alliances