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Transforming distribution: How Ingram Micro is becoming a platform business [Video]

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Global Marketing Strategies

How does a global business that generates $48 billion annually without manufacturing or owning any products take growth to the next level? By becoming a platform business. Sanjib Sahoo, the technology distributor’s EVP of global technology and CDO, credits the company’s massive transformation to a value-based model, a mindset shift to outcomes over activity, and the recognition that humanity lies at the heart of change leadership.

Credit: Ingram Micro

How and why is Ingram Micro becoming a platform business?

Our history is rooted in a traditional distribution model of marketing, selling, and shipping vendor products to our resellers. But today, we’re working toward becoming a platform business, and recently re-entered the public eye under the NYSE: INGM ticker symbol. Many digital transformations focus on platforms to support the business, but that’s different from running a platform business. To be a platform business, you need a network, demand, supply, data, and a customer experience that differentiates. This requires re-wiring the DNA of the …

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