Toyota Motor Asia puts the spotlight on Asian athletes adobo Magazine [Video]

SINGAPORE — Toyota Motor Asia has partnered with Dentsu Creative Singapore to unveil the latest phase of its global corporate initiative, “Start Your Impossible,” celebrating the journey of 11 exceptional Global Team Toyota Athletes (GTTA) from Asia. With nine of the 11 athletes competing in the upcoming Games in Paris, the Team Toyota Asia Athletes represent a diverse range of sports including athletics, para swimming, para powerlifting, table tennis, and more.

The campaign, themed “Our People are Our Strength,” underscores the pivotal role of community in shaping these athletes into “Dual Heroes” – individuals who not only excel in their sports but also drive positive social change.

The campaign launched with a series of three films introducing the athletes and showcasing how their communities have supported their journey and growth. Conceptualized by Dentsu Creative and directed by acclaimed director Nicolas Lam with productions partners Directors Think Tank, these films beautifully and authentically capture the origin stories of …