How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
12 Steps to Create Videos

Toyota Isnt Returning To F1, But Its Logo Is [Video]

Categories
Strategic Partnerships and Alliances
  • Toyota Gazoo Racing and MoneyGram Haas F1 team agreed on a technical partnership.
  • The goal is for Japanese drivers, engineers, and mechanics to gain F1 experience.
  • Akio Toyoda doesn’t regret withdrawing from F1 in 2009, ruling out a possible return.

The Toyota emblem is making a return to Formula 1, though not quite in the way you might expect. Toyota Gazoo Racing has announced a fresh technical partnership with the MoneyGram Haas F1 Haas , with a focus on promoting young Japanese talent—drivers, engineers, and mechanics—within the high-speed world of F1.

Toyota isn’t diving headfirst back into the F1 championship as an engine supplier, despite the lingering nostalgia from their 2002 to 2009 stint. Instead, this partnership is all about knowledge transfer and training. Toyota Gazoo Racing personnel will gain hands-on experience, while Haas benefits from Toyota’s technical expertise, especially in aerodynamics and component development.

More: This Toyota GR Corolla Cross Racer Will …

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads