Tourism Ireland Targets Oveseas Visitors With New Halloween Campaign [Video]

Publicis London has created a new Autumn campaign for Tourism Ireland to highlight that Halloween has its roots in the ancient traditions of Ireland and, ultimately, encourage overseas visitors to experience Halloween in Ireland.

Called “Home of Halloween”, the heart of the campaign is a 60” hero film, produced by Tiny Ark and directed by Leonn Ward. The hero film will roll out in 12 international markets across TV, cinema and social, and be supported by a direct 20” cutdown, two shorter 15” and 10” films, as well as a suite of 20 stills shot on 35mm.

Promoting off-season festivals and events like Halloween is a key part of Tourism Ireland’s strategy to spread the tourism season across the year, similar to the Spring, when St Patrick’s Day is a big attraction for inbound tourism.

“As seasons change and people begin planning autumn trips, we’re excited to launch our new …