SYDNEY, AUSTRALIA – While the world has come to know Fiji as a wholesome family-friendly destination with breathtaking beauty and cultural richness, Tourism Fiji’s goal is to demonstrate that there is much more to the experience than just tranquil beaches. Fiji is a destination for all types of travelers seeking a range of experiences, but what will capture their hearts is the undeniable, contagious happiness that they’ll feel from the moment they arrive.
The new campaign recently launched in the Asian market, ‘Happy Passports’ follows two people who know this all too well: Ana, a customs officer at Fiji’s international airport, and Viliame, a local passport photographer. Both have noticed a curious phenomenon: it’s hard to look sad in a place where happiness comes naturally. Ana and Viliame’s playful interactions with visitors and locals alike highlight the difficulty of maintaining a serious expression in a place as joyous as Fiji.