The rap legend and NFL star join forces for T-Mobile’s holiday promos, featuring the Apple Intelligence-powered iPhone 16.
T-Mobile is ushering in the holiday season with a lively new campaign featuring the high-profile duo of Kansas City Chiefs quarterback Patrick Mahomes and iconic rapper-turned-entrepreneur, Snoop Dogg.
Created in collaboration with Santa Monica-based creative agency Panay Films, ‘Mahomes & Snoop Say Hello to iPhone 16 On US’ is designed to promote T-Mobile’s offer of a free iPhone 16 Pro with an eligible trade-in. It began airing across major networks on Thursday.
The 30-second spot kicks off with Snoop in the role of a sports commentator, narrating Mahomes’ “big play” as he enters a bustling T-Mobile store to secure the iPhone 16 Pro – the first smartphone built with Apple Intelligence. In classic Snoop fashion, he describes Mahomes’ choice with a line that captures the humor of the ad: “That’s like peanut butter …
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