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Some brands—but not many—can get away with “unhinged” as a thematic cornerstone of their advertising. Totino’s, best known for its pizza rolls, counts itself among that wacky niche, with the latest evidence being an absurdist campaign steeped in ‘90s nostalgia and sight gags.
And if you don’t get the joke, well, you’re not the demo.
The brand, working with agency partner Dentsu Creative, is introducing its first offering in the breakfast category with ads that feature a food-centric momstache, a freakish sun puppet, and a disembodied zombie arm in a freezer.
There’s also the return of a humanoid character from a previous campaign, dubbed Toti, who appears to be made entirely of Totino’s puffed-and-stuffed products.
Purposely low-fi and overly cheerful, the two new spots …
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