Top Tourism Films of 2024: Stories that captured the worlds imagination [Video]

VIENNA, AUSTRIA – In 2024, video storytelling continued to prove its value as a powerful tool in tourism marketing. Across the globe, tourism brands and destinations leveraged this medium to connect with audiences, inspire travel, and highlight unique experiences. Through stunning visuals and compelling narratives, these videos moved beyond traditional advertising, engaging global audiences in innovative ways.

The most impactful tourism videos and campaigns of the year were recognized through the CIFFT Rankings, a list that consolidates results from the CIFFT Circuit, a competition spanning prestigious tourism film festivals worldwide. The CIFFT Rankings celebrate productions that set new standards for creativity and effectiveness in promoting tourism.

After a year-long competition, the top tourism films of 2024 were honored this November in Valencia, Spain, at the World Tourism Film Awards, an event organized by the International Committee of Tourism Film Festivals (CIFFT), with the support of UN Tourism. With five thematic categories and …