Top TikTok Challenges of All Time and New Ideas for 2024 [Video]

Over the last few years, TikTok has witnessed a massive rise in its popularity. While it was primarily designed as a fun social media platform for making and sharing videos, it has grown to be a superior marketing channel for businesses too.

The platform’s main audience consists of teenagers and younger adults, i.e., Gen Z. This has given modern-day businesses a perfect opportunity to reach out to their target audience on their favorite platform and become more relatable by participating in cool challenges and branded effects that Gen Z loves.

In 2021, TikTok reached the milestone of 1 billion active users and became the sixth most popular social media platform globally.

Brands like Nike, Chiptole, Crocs, etc., have created and participated in trendy TikTok challenges, and you shouldn’t stay behind either. With TikTok’s audience of more than 1 billion, you can easily attract a lot of eyeballs for your business and take it to new heights!

In this blog post, we …