Top Influencer Marketing Campaign Examples [Video]

The campaign had three specific KPIs:

• Impressions: Generate between 800,000 and 1 million impressions with a target CPM under $15.
• Activations: Achieve a 1% conversion rate with 8,000–10,000 new activations using the influencer’s promo code.
• Engagement: Secure 300,000 organic impressions (500,000 was the stretch goal).

Strategy and Tactics

Ubiquitous campaigns are the perfect example of platform precision and multi-channel strategy. Ubiquitous divided the campaign into three phases: recruitment, creation, and activation, using TikTok, Instagram, and YouTube strategically:

1. TikTok and Instagram for Awareness (Top of Funnel):

• 60% of the budget went to TikTok and Instagram, leveraging their broad reach and viral potential.
• Influencers like @visualsbyjack and other local creators were given creative freedom to explore and promote Chicago’s hidden gems, aligning the content with the city’s culture.
• Posts on both platforms included promo codes for free unlocks, incentivizing engagement and driving trial usage.

2. YouTube for Conversion (Bottom of Funnel):

• 25–30% of the budget was allocated to YouTube, where longer-form content…