At ANA Masters of Marketing 2024, leaders from Google Cloud, Microsoft and The Palmer Group emphasized how AI is reshaping business, creativity and ethics, urging marketers to navigate both its immense potential and challenges.
The 2024 ANA Masters of Marketing conference has brought together some of the industry’s leading voices to explore the impact of artificial intelligence (AI) on marketing, business and society.
From reshaping the future of work to raising concerns about energy consumption and ethics, AI sparked some of the event’s most pressing conversations.
While the technology’s promise continues to generate excitement, industry leaders also highlighted critical challenges and complexities that marketers need to navigate.
Here are the top five AI concerns that dominated the conversation at this year’s event.
AI’s disruption of the workforce: A leaner, freelance-driven future?
AI is not only changing how marketers reach their audiences but also how businesses structure their teams.
Lara Vandenberg, founder of Publicist, painted a future where full-time roles …