In an era where video content reigns supreme, explainer videos have become indispensable tools for businesses in the UK and beyond.
A staggering 91% of marketers have reported that video is an essential part of their marketing strategy, according to the 2022 HubSpot Report. With the average person spending nearly 100 minutes a day watching online videos (a 19% increase since 2019), it’s no surprise that companies are keen on leveraging this medium to engage their audience.
But here’s the rub – not all videos are created equal. Producing a high-calibre explainer video requires a blend of creativity, storytelling prowess, and technical know-how. Enter explainer video companies. These maestros are adept at boiling down complex concepts into engaging, easily-digestible content that doesn’t just hold the viewer’s attention, but actually drives action.
The stats
In the UK, where online sales accounted for over 30% of all retail sales in 2022, and where consumers’ attention spans …