Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them] [Video]

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok?

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us.

From algo updates to unpredictable trends, we’re always left wondering: Which platforms will provide the highest return? Where’s our audience hanging out now? And how can we create content they’re actually interested in?

These are all fair questions. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year.

Here’s what the data says.

Top 6 Social Media Marketing Challenges in 2024

1. Creating engaging content.

As someone who creates content, I can tell you firsthand that creating good content is hard. And the standard for good content is always changing.

It looks like I’m not alone in this thinking because our survey shows that 17% of marketers said creating …