You’ve heard it everywhere, and it rings especially true for businesses wanting to stay relevant: video is king.
In 2023 and beyond, it’s not only a nice-to-have in your marketing kit, but a must-have.
We’ve gathered a few insights that we’re excited to share with you about the future of corporate video production and how having a killer video strategy can strengthen your brand, build trust and take your marketing efforts to the next level. Let’s dive in.
In a recent survey conducted by Wyzowl, The State of Video Marketing 2023 shows that 91% of businesses use video as a marketing tool in 2023, which is an all-time high since the company started tracking this data back in 2016.
The stats don’t lie, and so you have to ask yourself: are you part of the 91% embracing video and seeing its many benefits for your business?
Reason 1: Build Your Brand
If you’re a business owner or marketer working within a corporate setting, you’re familiar with …