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Top 5 Branded Videos of the Week: Ronaldo, Ryan Trahan, robots

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Global Marketing Strategies

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.

While tallying up data for our latest Gospel Stats Weekly Brand Report, we realized that this is the biggest week we’ve seen so far. There were 2,536 sponsored videos published on YouTubeduring the week of Nov. 25-Dec. 1–more than in any other week we tracked previously. This surge is thanks to the upcoming winter holidays: it’s the single biggest time of the year for ad spend, and with creator-led marketing continuing to …

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