Top 5 African Countries That Spend the Most Time on Social Media [Video]

As social media platforms have evolved from mere communication tools to dynamic spaces for news, commerce, and entertainment, Africa’s digital landscape has followed suit with substantial engagement across platforms.

In many countries, social media serves as a powerful tool for community building and information sharing, even as concerns grow about its effects on productivity.

As identified by Business Insider Africa, here’s a look at the top five African nations where users spend the most time on social media each day:

1. Kenya — 3 hours 43 minutes

Kenya leads the continent in social media usage, with a daily average of 3 hours and 43 minutes.

For many Kenyans, social media is a vital technology for professional networking, digital entrepreneurship, and staying informed.

With high rates of smartphone usage and accessible data packages, platforms like Twitter, Facebook, and Instagram are widely popular, enabling vibrant …