The impact of DXA on customer experience
For product leaders, Digital Experience Analytics (DXA) has provided a transformative shift. It has freed them from the relentless cycle of crisis management, allowing them to focus on implementing meaningful enhancements to the customer experience. By providing visibility into where and why customers encounter roadblocks, DXA linked these insights directly to business impact, such as revenue opportunities. This clarity not only eliminates internal conflicts and guesswork but provides the business case for prioritizing improvements with confidence. DXA allows users to anticipate and address issues before they become problems, shifting focus from constant fire-fighting to strategic innovation. Here are a few factors to consider when evaluating a DXA platform.
One: Comprehensive data capture
The power of a DXA platform is in its data capture. It should automatically capture every interaction—swipe, click, scroll, API response, page view—across all touchpoints: web, mobile, and kiosks. Quantum Metric does this out-of-the-box, logging over 60 behavioral and 300 data points without manual tagging…