For The Drum’s Finance & Utilities Focus, we rank the 20 biggest budget-holders in the US financial services sector.
Insurance companies dominate the ranking of the biggest-spending financial services companies in the US, according to research revealed as part of our special focus on finance industry marketing.
Four of the top five spots on the list go to insurance giants, each presiding over a media budget in excess of $500m, with Progressive Insurance the biggest spender overall.
That’s according to media spend data provided by Winmo, the sales intelligence platform designed by and for professionals in advertising, media and agencies, which is based on their trailing 12-month estimated media spend, 2023/24.
Capital One is the highest-placed bank on the list, in third place, followed by JPMorgan Chase & Co at six and Bank of America at nine.
While much attention has been lavished on the cryptocurrency craze and fintech boom, this is a ranking dominated by long-established institutions. The top five companies alone …