Research states that by 2020, there will be over 2.8 billion smartphone users worldwide. With Apple and Android both offering more than 2 million apps apiece, competition is getting fierce. The question for many innovative app builders after spending countless hours on development is “how do we get people to download and use it?”
Studies suggest that around 70% of mobile traffic comes from video content, and people are more likely to buy a product (or download an app) if they watch a video on it. In such a competitive market getting your name out there is incredibly important, and video is a highly effective way to do so.
Mobile app explainer videos usually outline what an app does, its benefits, and where it can be downloaded from. They must deliver this in a brief, easy-to-understand way that encourages downloads of the app.
1.Natwest
Natwest’s Bankline app is built for business owners who want control over their business’s financials from their mobile phone. This short but effective explainer video covers …