“Identify the critical competencies you need for each practice area in your firm.”
Investing in learning and development is essential for retaining and attracting staff. Developing a curriculum that includes both technical and success skills can help firms address the current talent shortage and prepare their employees for higher-value roles.
“We’re going to see automation making a big impact on our staff in the near term,” says Tom Hood, CPA, CGMA, CITP, executive vice president of business engagement and growth, AICPA, appearing on Gear Up for Growth, a hosted by Jean Caragher, president, Capstone Marketing, and powered by CPA Trendlines.
“Identify the critical competencies you need for each practice area in your firm,” says Hood. “Then, as tax gets automated, for example, your tax people are going to have to move up the value chain into planning. That’s a …