A tidal wave of companies, including those owned by celebrities, are trying to tap into the non-alcoholic beer market, which is gaining traction among a large swath of consumers.
Bump Williams, CEO of Bump Williams Consulting, projects growth in the category for the next decade, with double-digit increases for at least the next five years.
“Drinking a non-alcoholic beer today is not like it was 25 years ago when the only people drinking them were recovering alcoholics. Today it’s an accepted lifestyle choice,” Williams said. “”The new 21+ consumer thinks more about health and wellness, control, moderation and ‘taste/flavor’ than previous [non-alcoholic] consumers.”
Non-alcoholic beer, once seen as a big winner during Dry January and as a substitute for alcoholics, is making big strides in the industry, and in some cases, even outperforming its alcoholic counterpart, experts say. This indicates that it is no longer a passing fad and the recent …