Tim Caulfield debunks popular online beauty treatments [Video]

Canadian Research Chair and Health Law and Policy Chair at the U of A Prof. Tim Caulfield joined CTV Morning Live to debunk beauty treatments being influenced on social media.

Kent Morrison: Social media is filled with celebrities and influencers endorsing all kinds of beauty treatments. But do they work? We’re starting with platelet rich plasma (PRP) injections for hair restoration. Does this live up to the claims that are being made online?

Tim Caulfield: The evidence here is actually emerging. There is real science. PRP is something that we’ve actually studied how it’s represented in the public sphere. Basically you take your blood, you spin it, you separate it – red blood cells, white blood cells, serum and platelet – and you inject a product back in that has more serum and platelet. And the hope is this is going to help heal, it’s going to regenerate growth, etc. So with …