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Tim Arnold on Why Your Team Resists Change (Even When They Agree with It) [Video]

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Global Marketing Strategies

Why is it that even when the need for change is blatantly clear, people understand the why behind the change, and they grasp the clear strategy to navigate it, you still come across resistance? You still feel like people are angry about the change and maybe even at you for making them navigate it?

If the why, how, and when are super clear, and yet, people are still resisting and fighting the need to move forward, it often comes down to you as a leader. While you’ve done a great job of explaining the FACTS of change, you may have failed at validating and accommodating the FEELINGS associated with change.

Daniel Goleman’s research on emotional intelligence sheds light on this dilemma, suggesting that we actually have two brains: a thinking brain and a feeling brain. While the front of our brain (the prefrontal cortex) oversees logic and reason, the back …

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