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TikTok’s top trends of 2024 include ‘demure,’ Moo Deng the hippo [Video]

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Influencer Marketing

Dec. 4 (UPI) — TikTok revealed its top trends of the year, including Jools Lebron’s “very demure, very mindful” catchphrase and the “Knights of the Rotund Table” — baby animals like Moo Deng the hippo and Pesto the penguin.

The video-sharing social media site said influencer Jools Lebron’s “#demure trend not only coined a new phrase but also empowered self-expression and influenced various trends, having been named 2024’s Word of the Year by Dictionary.com.”

Other top trends included the Charli XCX-inspired “Brat Summer” and Megan Boni’s “Man in Finance” meme.

TikTok’s 2024 was also dominated by “cute creatures from the animal kingdom,” the website said.

“Moo Deng, the adorable pygmy hippo from Thailand, and Pesto, an oversized King Penguin from Australia, along with the other Knights of the Rotund Table, have captured the hearts of the Internet the world over. This year, their popularity transcended borders, not only connecting people with a shared love of animals but also sparking conversations …

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