TikTok is helping travelers find new places for a vacation as users increasingly use the app for search rather than just scrolling for entertainment.
That’s according to Hannah Bennett, the travel lead in TikTok’s global business solutions team. “People are now really leaning into TikTok to search for the next destination, where to travel, and who to fly with,” she told Business Insider.
Bennett said that since 2021, TikTok has seen a fivefold increase in views of travel content. In a survey of UK users last year, 82% said the app inspired them to consider new destinations.
Bennett told BI the “destination dupes” trend has been noticeable, with users interested in a location that’s “not completely off the beaten track, but somewhere that’s a little bit more undiscovered.”
Travel companies like Booking.com and Expedia have been leaning into the travel dupe hype with videos on the app promoting alternative destinations.
As examples, Bennett pointed to people …