TikTok files emergency motion to stop US ban but brands & creators are eyeing the door [Video]

Strategic Partnerships and Alliances

Post author By Curator
Post date December 10, 2024

TikTok is fighting for its survival in the US, with a nationwide ban looming on January 19. While the company pursues legal measures to block the enforcement, competitors like Instagram Reels and YouTube Shorts are poised to capitalize on its potential exit, leaving brands and creators scrambling to adapt.

The battle over TikTok’s future in the US has reached a critical juncture. On Monday, the company, in collaboration with its Chinese parent ByteDance, filed an emergency injunction in an effort to prevent the enforcement of a nationwide US ban, set to go into effect on January 19.

The news follows a failed appeal by the popular social platform; on Friday, the D.C. Circuit Court of Appeals ruled to uphold a law requiring the app to sever ties with ByteDance or face a nationwide ban.

The original law – which includes the possibility of a 90-day extension on the divest-or-ban deadline …