TikTok and Eventbrite team up to sell tickets on the social media platform [Video]

TikTok has doubled down on ticketing directly on the platform with a partnership with Eventbrite.

Now creators can link an Eventbrite event in their videos and users can purchase tickets to the event without ever leaving TikTok. The link will appear above a video’s caption.

The integration of Eventbrite into the social media platform stands to benefit creators, like stand up comics, who make their income through live shows. It streamlines the process of event promotion removing the “link in bio” middle man.

“We’re giving creators a simple way to jump into trending conversations and bring online communities together in real life through events they’re passionate about,” Ted Dworkin, chief product officer at Eventbrite, said in a press release. “With this partnership, millions of people can now easily discover and attend the best events in their cities, right from where the conversation is happening – on TikTok.”

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