Tight Tolerances: A Field Trip to DT Swiss [Video]

Ever wondered how DT Swiss makes their spokes, adds graphics, or builds their wheels? Well, you’re in luck. Neil took a field trip to their North American facility last month, where he got the inside scoop on all that and more. Find the video tour and photo gallery here…

When Brandon, the Marketing Manager at DT Swiss, invited me to visit their space this fall, I was beyond excited to see where the magic of the storied brand comes together. Located just up the road in Grand Junction, I figured it was a good excuse to escape the higher elevations of Colorado in October.

Upon arrival, it was pretty clear that the facility in Grand Junction was more than just a warehouse. There were sales and marketing teams, wheels being built, decals being applied, and even spokes being made. After a full tour of the facility, an in-depth look at …

Tags Global, Global Marketing, Marketing Mix