Tia Mowry gets real about eczema at AbbVies NYC pop-up [Video]

AbbVie brought the Eczema Experience to New York.

From Tuesday to Wednesday, the drugmaker hosted the Eczema Experience: Stories Itching to Be Told popup event in Flatiron Plaza.

The immersive experience opened to the public during National Eczema Awareness Month and featured a digital short film highlighting the physical and mental challenges related to eczema.

The film was narrated by actress Tia Mowry — best known for her starring role in Sister, Sister — who is one of the more than 31 million Americans suffering from eczema.

As a patient advocate, Mowry used her celebrity profile to bring awareness to the chronic dermatological condition, best known for how it presents on the skin as a dry rash and the subsequent persistent scratching.

It’s the latter symptom that Mowry said was especially challenging growing up and was reiterated by other patient voices featured in the video. 

In addition to the hours lost to scratching her skin and the embarrassment she felt …