Thumzup Media CEO Robert Steele joined Steve Darling from Proactive to share news the company has announced the launch of the platform’s video posting capabilities, including integration with Instagram Reels, a significant addition that enhances user engagement and brand reach. Known for its innovative paid-post model, Thumzup has facilitated over 25,000 paid posts and distributed approximately $230,000 to its content creators.
Highlighting Instagram Reels’ popularity, Steele pointed out that Reels account for 50% of users’ time on Instagram, with Reels content reaching over 140 billion plays daily. Over a third of Instagram’s feed posts are Reels, and they boast an average engagement rate of 1.23%, making them a prime target for content monetization and audience engagement.
The beta phase allowed the company to refine its new video features based on feedback from both advertisers and users, ensuring a seamless video experience. Now the rollout will introduce click-through and in-video purchasing capabilities, aiming to deliver a robust platform for creators and advertisers by leveraging Reels’ proven engagement metrics.
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