Social-media giant TikTok has released its annual report predicting the biggest marketing trends for brands in 2025.
The TikTok What’s Next 2025 Trend Report has looked into emerging behaviors and interests, and helps brands and marketers create a content strategy.
This year, the app has highlighted what it calls Brand Fusion, where “a brand gains renewed vigor, becoming more responsive and ready to build lasting bonds” by collaborating with diverse creators.
Caitlin Jardine, a social-media specialist at digital marketing agency Ellis Digital, told Newsweek this particular predicted trend “really speaks to the growing importance of authenticity and connection.”
“Consumers no longer want to engage with brands that remain faceless or corporate. Instead, they’re drawn to companies that collaborate with diverse creators to deliver more relatable and recognizable content,” Jardine said. She added that this has become a trend across all social media, not just TikTok.
Robin Landa, coauthor of Shareworthy: Advertising That Creates Powerful …