If I had a dollar every time Meta copied its rival and yelled “innovation,” I could probably buy another new chain for Mark Zuckerberg. This time, Threads is leaning into Bluesky’s Starter Packs.
There was Instagram Stories, a rip off of Snapchat. There was Reels, a rip off of TikTok. There was Threads, a rip off of Twitter. Then there were smaller updates, like adding notes, templates, and music to posts, which also copied features already available on other apps. Social media is stuck in an innovation loop that, unfortunately, works. The latest in the copycat strategy? Threads wants to get in on Bluesky’s growth.
Bluesky has had a monumental few weeks, and is looking like it might be the Twitter alternative we’ve been searching for since Elon Musk took over the company and turned it into the mush that is X. Journalist David Packman posted in Bluesky…