Winning The Drum Awards for B2B in the Illustration/Photography category was Fight or Flight in partnership with Frontify. Here is the award-winning case study.
We needed to persuade marketers to invest in building distinctive brands and to consider brand management software provider Frontify as a solution to manage the brand assets that create distinctiveness.
Context
Distinctive brands stand out for their uniquely recognizable features. The Nike Swoosh. Mickey’s ears. The Intel jingle. A brand that is instantly recognizable tends to sell more and command a higher price. But although distinctive brands are more valuable, only a fraction of organizations invest in them. This posed a problem for Frontify, which helps marketers manage the brand assets that create distinctiveness.
Strategy
Fight or Flight worked with Frontify to demonstrate the power of building distinctive brands. We hired illustrator Gus Morais to design a fiendishly addictive game, Spot the Brand, hiding 50 iconic brand logos …