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This special adoboPicks celebrates Paralympic greatness adobo Magazine [Video]

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Global Marketing Strategies

MANILA, PHILIPPINES — Strength takes on many forms, and the Paris 2024 Paralympic Games has set the global stage for para-athletes to showcase their vigor and skills. Birthed from Sir Ludwig Guttmann’s desire to use sports as a rehabilitation method in the ’40s, the Paralympic Games has transformed into an international event — gathering over 4,000 athletes to compete across 22 sports (for the summer edition) this year.

While the Olympics tend to overshadow the Paralympic Games, the latter deserves just as much clamor. The Paralympic Games is not only a celebration of peak athletic excellence but a call to inclusivity and diversity. That’s why adobo Magazine is highlighting campaigns that empower these remarkable Paralympians.

How does one become a winner? According to the first Filipino Paralympic medalistAdz Dumapong, the first step is to have the chance to compete. Through GCash Stories, Adz recalls her humble beginnings and how one sponsor was all she needed to make history. Since her victory, …

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