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Global Marketing Strategies

This NJ Girl Scout is Betting You’re Never Gonna Give (Cookies) Up In a Clever Video

COURTESY OF THE TESTA FAMILY

We know you swore off sweets as a New Year’s resolution but it’s Girl Scout Cookie time so all bets are off, amirite? One Girl Scout from North Jersey is hoping her genius marketing skills will convince you to have it when her cookies go on sale.

Liliana Testa, a 9-year-old from Denville, just launched her third music video to push sales  of faves like Thin Mints and S’mores.

COURTESY OF THE TESTA FAMILY / Andrew and Liliana

While her Dad filmed Lily and their dog Teddy, she sang her own version of Rick Astley’s “Never Gonna Give You Up,” (cutely titled “Never Gonna Give Them (Cookies) Up.”).

For all you people who grew up in the 80s, the revamped lyrics go like this:

We’re no strangers to cookiesYou know the flavors and so do IA box of Thin Mints is what you’re dreaming ofYou wouldn’t get these from any other girlI just want to show …

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