How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos

This Influencer’s New Year’s Resolution Is to “Just Do It Fat,” a Reminder to Live Your Best Life Now [Video]

Categories
Influencer Marketing

Each January, scores of people make New Year’s resolutions that have something to do with weight loss. On social media, people make largely empty promises to start a new fad diet, start a consistent gym routine to drop 10 pounds, or to fit into those jeans that have been sitting in the back of their drawer for years. At best, this is just boring: it’s the same story every year of people en masse promising to shrink their bodies, aiming toward mostly arbitrary weight loss goals for aesthetic purposes. At worst, it’s a triggering reminder of our societal obsession with thinness, one that fuels eating disorders, crash diets, and other unhealthy behaviors.

That’s why content creator RV Mendoza‘s resolution is both refreshing and welcome. This year, Mendoza will be achieving their dreams in their body no matter its size. Instead of waiting until you lose weight to take a trip or buy a swimsuit you love, Mendoza urges you to “Just Do It Fat.”

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads