This ‘eyesore’ is the most popular London area for first-time buyers [Video]

Whether renting or buying, navigating the property market in London is no easy task.

Now, new research has named the most popular London borough for first-time buyers – and it’s Brent in the northwest, which spans the likes of Willesden, Wembley, Kensal Green and Queen’s Park.

According to figures from Hamptons Estate Agents, a whopping 77% of homes in this northwest London location have been snapped up by first-time buyers in the first half of 2024, followed by Greenwich (72%), Newham (69%), and Tower Hamlets (63%).

The likes of Barking and Dagenham, Havering and Waltham Forest similarly featured, at 60%, 59% and 54% respectively.  

The research also showed that while it’s not all roses in the London property market, first-time buyers accounted for a record-breaking 48% of homes sold in the Big Smoke this year alone – up from 41% in 2023 and 28% in 2014.

However, though it’s taken the crown as the most popular destination, Brent …