Taylor Mason, CEO/founder of Taylor’s Tacos, is on a mission to create the “In-N-Out of Tacos”. She’s transforming her beloved taco concept into a streamlined experience that caters to the modern customer’s craving for convenience. It’s a shift she’s fully embraced, fueled by her willingness to adapt and, as she says, “fail fast.”
Watch now to learn about growing a restaurant business, using community resources to build a business, and the Good Morning America effect.
Chapters:
[02:54] – Taylor’s Tacos Origin Story
[13:12] – “The In-N-Out of Tacos”
[15:37] – Tapping into All Available Resources
[18:27] – Taylor’s Tacos Big Pitch
[22:46] – The Good Morning America Effect
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Episode Links:
Taylor’s Tacos Online: https://taylorstacoschicago.com/
Taylor’s Tacos Instagram: https://www.instagram.com/taylorstacoschicago
Taylor Mason LinkedIn: https://www.linkedin.com/in/taylor-mason-88bbb81b2/
Taylor’s Tacos on Good Morning America: https://www.goodmorningamerica.com/food/video/gmas-us-tacos-heads-chicago-102612557
Takeaways:
The “In-N-Out of Tacos” – Taylor Mason is not afraid to fail or do it quickly. That gumption is necessary as Mason is transitioning Taylor’s Tacos from a fast casual restaurant to a fast food restaurant, which she believes will attract the target audience.
It Takes a Village to Raise a Business – Taylor Mason is an advocate for mentorship and business owners tapping into resources, locally, nationally, free, or paid. She believes there is extreme value in being a forever learner and being involved in the community.
The Good Morning America Effect – Taylor’s Tacos won Best Taco in Chicago, a city known for its food scene, and received the award on Good Morning America. That national television appearance has reverberated since then, making Taylor’s Tacos a household name.
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ABOUT TAYLOR MASON —
Taylor Mason, founder and CEO of Taylor’s Tacos Chicago, transformed a casual Taco Tuesday gathering into a thriving business. Alongside her wife Maya, she officially launched Taylor’s Tacos Chicago, LLC, which has since grown into a popular catering company, taco shop, event space called Taylored, and a non-profit, “Tacos Create Community NFP.” Born and raised on Chicago’s west side, Taylor attended Pepperdine University on a basketball scholarship, where her love for street tacos was born. After returning to Chicago to support her family, Taylor combined her passion for tacos with her entrepreneurial spirit, leading to the creation of Taylor’s Tacos.
Taylor’s Tacos has served over 300,000 tacos and completed more than 2,300 catering events. The business has been featured by the Chicago Tribune, Sun-Times, Eater, and more as a must-visit spot. In August 2023, their “sexy, crispy shrimp taco” earned the title of Best Taco in Chicago on Good Morning America.
ABOUT RESTAURANT INFLUENCERS —
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.
Published by Entrepreneur Media – https://entreprenuer.com
Produced by Cali BBQ Media – https://betheshow.media