SYDNEY, AUSTRALIA — Award-winning integrated agency Think HQ has created a below-the-line strategy for a national awareness campaign for the Australian Government to motivate more young people to step up and make a positive impact in their communities, and reap the many benefits of volunteering in return.
Following a steady decline in the number of formal volunteers in Australia since 2010, and a sharp drop during the Covid-19 pandemic – particularly among youth – Think HQ’s contribution to the Australian Government’s “Hanging Out to Help Out” campaign aims to buck this trend.
By targeting a core age group of 15–18-year-olds, as well as their parents and other key influencers, the campaign shows that volunteering can be fun, rewarding, and a way to build new skills.
At the heart of “Hanging Out to Help Out” is the Hangout Hammockseries – real stories of five diverse young volunteers whose lives have been transformed through volunteering, captured in …